Archive for August, 2008

Coach is the largest retailer of premium handbags in the U.S. by market share. Coach also sells accessories such as small leather goods, jewelry, fragrances, watches, and other items.

Coach targeted international markets.

Coach’s luxury products are priced at multiple levels, allowing the brand to reach a wider demographic than most luxury retailers, resulting in what the company has called an “accessible luxury” offering. Coach does this effectively by operating in two business segments: Direct-to-Consumer (through stores, e-commerce and catalogs) and Indirect (through department stores and other third-party retailers).

The Coach company was founded by Miles Cahn in the garment district of New York City as a manufacturer of wallets and other small leather goods in 1941. For twenty years, the company specialized in prducing these items, until it started a line of handbags in 1962. Miles Cahn was inspired by baseball gloves to produce leather bags. Bonnie Cashin, a fashion designer, created designs of Coach bags until 1972.  Cashin  changed the design of handbags according  to modern sculpture, dyed in candy colors of pink, orange, yellow and blue, and lined with linens designed by textile designer Dorothy Liebes. With a greater variety of shapes, colors and textures in her “Cashin-Carry” designs, many featured wide openings or exterior coin purses and pockets.

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Founded in 1941, Coach designs high-quality, modern American classic accessories. Coach offers handbags, accessories, business cases, outerwear and related accessories to its customers. Coach targeted international markets.

Coach offers watches, footwear, sunglasses and office furniture with its licensing partners. The price of Coach’s luxury products vary different levels, allowing the brand to reach a wider demographic than most luxury retailers, resulting in what the company has called an “accessible luxury” offering. Coach does this effectively by operating in two business segments: Direct-to-Consumer (through stores, e-commerce and catalogs) and Indirect (through department stores and other third-party retailers). 

Coach’s products are sold through a number of direct-to-consumer channels, which at the end of fiscal 2005 included: 193 North American retail stores; 82 North American factory stores, the Internet; and the Coach catalog. Coach’s remaining sales were generated from products sold through a number of indirect channels, which at the end of fiscal 2005 included: approximately 1,000 department store locations in the U.S.; 94 international department store, retail store and travel shopping locations in 19 countries; 103 department store shop-in-shops, and retail and factory store locations operated by Coach Japan.

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